Strategic growth marketing consulting for mission-driven and scaling organizations — built for performance, built for impact.

I help teams drive meaningful growth by scaling demand, improving performance, and optimizing marketing systems.

Get In Touch
Get In Touch
What I Do
What I Do

WHAT I DO

I am a senior growth marketing operator with global, cross-industry experience, delivering transformative outcomes through strategy, performance marketing, audience growth, conversion optimization, and advanced analytics.

Growth Strategy

I define clear, goal-oriented growth strategies that align marketing efforts to business objectives

  • Define full-funnel growth strategy aligned to business objectives

  • Build integrated channel and media plans across paid, owned, and earned

  • Establish KPI frameworks and measurement approaches tied to outcomes

  • Identify high-impact opportunities to scale efficiently

Performance & Optimization

I improve performance across the funnel by identifying friction points and recommending data-driven optimizations

  • Improve paid media efficiency across key acquisition channels

  • Optimize conversion paths and digital experiences end-to-end

  • Design and execute structured testing and experimentation programs

  • Diagnose performance gaps and recommend data-driven improvements

Leadership & Advisory

I provide senior-level guidance to help teams make better decisions, improve performance, and execute with clarity

  • Provide fractional leadership across growth and marketing functions

  • Advise on strategy, prioritization, and key growth initiatives

  • Offer guidance on budget allocation and vendor performance

  • Align stakeholders around clear strategy and execution priorities

EXPERIENCE & IMPACT

I bring extensive experience spanning global organizations, mission-driven initiatives, and high-growth companies across multiple verticals.

Stand Together
Growth & Performance Leadership

  • Lead growth and performance strategy across multiple initiatives

  • Drive full-funnel optimization across paid media and digital experiences

  • Oversee multi-million dollar media investments across complex, multi-channel campaigns

  • Improve marketing efficiency through structured testing and optimization

Novavax
Global Digital Strategy & Analytics

  • Led global digital planning and performance analytics for COVID-19 vaccine initiatives

  • Supported multi-market campaigns across diverse audiences and regions

  • Scaled reach and engagement across global markets

  • Established measurement frameworks to inform decision-making

Cross-Industry Experience
Healthcare, Nonprofit, and Technology

  • Led growth strategy and performance marketing across multiple sectors

  • Managed complex marketing ecosystems across paid, owned, and earned channels

  • Applied data-driven approaches to improve performance and decision-making

  • Improved conversion performance across key, revenue generating programs

WAYS TO WORK TOGETHER

I partner with a select number of organizations to help them reach and exceed their objectives. Engagements are tailored based on priorities, stage, and scope.

01 | Advisory

Ongoing strategic guidance to improve growth performance and decision-making

  • Regular advisory sessions

  • Strategic input on growth, marketing, and performance

  • Guidance on key initiatives, tradeoffs, and opportunities

  • Best suited for teams with execution in place seeking senior-level perspective

02 | Project-Based

Focused engagements to diagnose challenges, define strategy, or unlock specific opportunities

  • Growth audits and performance diagnostics

  • Strategic roadmaps and execution plans

  • Funnel optimization and testing frameworks

  • Best suited for targeted, high-impact initiatives

00 | Growth & Performance Audit

A focused diagnostic to assess where your marketing is performing, where it isn't, and what to do about it

  • Comprehensive review of strategy, targeting, funnel performance, conversion, and measurement

  • Clear identification of your highest-impact gaps and opportunities

  • Prioritized recommendations with specific next steps

  • Delivered as a written report and live presentation

  • Best suited for organizations ready to improve performance but unsure where to start

If you are exploring ways to improve performance or need additional leadership support, I would be happy to connect.

Most engagements begin with an initial conversation to understand priorities and determine fit.

GET IN TOUCH

Email: farai@faraisikipa.com

LinkedIn: linkedIn.com/in/fmsikipa